Media Planner Job at Sphirea Plus, Allentown, PA

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  • Sphirea Plus
  • Allentown, PA

Job Description



About Us

Sphirea Plus is a dynamic logistics and supply chain company committed to delivering efficient, high-quality service to our clients. With a strong reputation for reliability and innovation, we focus on building long-term partnerships with our customers and investing in the growth and development of our team members. At Sphirea Plus, we believe that success starts in the warehouse—with dedicated individuals who take pride in their work.

Job Description



Job Description

We are seeking a highly motivated and detail-oriented Media Planner to join our growing team. The Media Planner will be responsible for developing comprehensive media strategies that align with client objectives, ensuring optimal media placement across a variety of traditional and digital platforms (excluding social media). This role requires strong analytical skills, a strategic mindset, and the ability to work effectively within a fast-paced environment.

Responsibilities

  • Develop and execute media plans that align with client goals and target audience behavior.

  • Analyze market research and performance data to determine the best media mix and placements.

  • Collaborate with account managers, creative teams, and media buyers to ensure cohesive campaign execution.

  • Track and report on campaign performance, making strategic adjustments as needed.

  • Prepare and present media proposals, schedules, and budgets to internal teams and clients.

  • Stay updated on industry trends, tools, and media channels relevant to client needs.

Qualifications



Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

  • 2–4 years of experience in media planning, preferably in an agency environment.

  • Strong understanding of media planning principles, including reach, frequency, and GRP.

  • Proficiency in media planning tools and platforms.

  • Excellent analytical, organizational, and communication skills.

  • Ability to manage multiple projects and deadlines efficiently.

Additional Information



Benefits

  • Competitive salary of $70,000–$75,000 per year

  • Opportunities for professional growth and career advancement

  • Continuous skills development through training and mentorship

  • Dynamic and supportive team environment

  • Comprehensive benefits package

Job Tags

Full time,

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