Job Description
Contact Details:
1.Harika Mamidala
Email: harika.mamidala@peer-consulting.com
Cell: +17322424175
2.Poonam Khandelwal
Email: poonam.khandelwal@peer-consulting.com
Cell: (732) 797-9766
Job Title: Chief Marketing Officer (CMO)
Location: Remote
Duration: Full Time
Years of Experience: 10+ Yrs.
Required Hours/Week: 40hrs./Week
Notes:
- Remote with periodic travel for strategy sessions/retreats.
- US based, Florida preferred for occasional in-person collaboration.
Job Overview:
- The end-client is seeking a visionary Chief Marketing Officer (CMO) to lead the marketing strategy across a portfolio of innovative health and wellness brands.
- This executive role requires a dynamic leader who can merge brand storytelling, PR, and creative positioning with a strong command of eCommerce growth and digital marketing.
- The ideal candidate brings experience in premium health and wellness appliances, dietary supplements, and lifestyle products and plays a pivotal role in shaping market presence, consumer trust, and brand identities.
- VP/Head-level candidates with fewer total years of experience will also be considered if they demonstrate exceptional intelligence, hunger, and standout capability in social media leadership, PR, brand storytelling, and copy.
Calibrations:
- The end-client value intelligence, hunger, and hands-on execution.
- Social media leadership (including executive/founder-aligned platforms), credible PR, and copy/story craft are essential.
- They are seeking someone focused on building these brands (not a personal brand or side business).
An ideal candidate will:
- Bring creativity and discipline to strategies that resonate across varied industries and ICPs.
- Be highly intelligent, adaptable, and eager to explore challenges balancing multiple unique brands under a unified vision.
- Demonstrate integrity, honesty, and transparency in leadership and external messaging.
- Thrive in a fast-paced, entrepreneurial environment and scale marketing to match rapid growth.
- Be hungry, low-ego, and founder-aligned dedicated to growing the company's brands (not their own).
Responsibilities:
Strategic Leadership
- Develop and own portfolio marketing strategy; align positioning and goals across diverse brands with disciplined execution and measurable outcomes.
- Provide high-level direction across brand, PR/communications, creative, and growth.
Branding & Storytelling
- Craft compelling narratives and write/edit high-impact copy that builds trust and long-term loyalty across distinct ICPs.
- Guard brand voice and visual identity across channels.
Public Relations & Communications
- Lead media outreach, press relations, and thought-leadership opportunities (including founder-aligned platforms).
- Build partnerships that enhance credibility and amplify reach; measure impact beyond vanity metrics.
Digital & eCommerce Marketing
- Drive DTC and Amazon performance (paid social/search, SEO/SEM, CRO, lifecycle/CRM, influencer/affiliate).
- Set KPIs (CAC/LTV/ROAS), standardize reporting cadences, and run post-launch reviews to optimize investment.
Team Development & Oversight
- Mentor a multidisciplinary team; set clear expectations, simple OKRs, and a fast weeklyoperating rhythm.
- Scale in-house/agency capabilities and insist on accountability and pace.
Qualifications:
- Typical: 10+ years progressive marketing leadership with 5+ years in senior/executive roles.
- Also considered: VP/Head-level leaders ready to step into a CMO-scope role who, even with fewer total years, demonstrate exceptional intelligence and hunger, plus standout social media leadership, PR/storytelling, and clear eCommerce impact.
- Proven experience scaling health, wellness, or premium consumer brands (appliances ideal, supplements a plus).
- Track record in brand storytelling, PR, executive-level communications, and hands-on eCommerce growth.
- Outstanding writing and communication skills; ability to balance strategy with tactical execution.
- Reputation for ethics, transparency, authenticity and a focus on company/founder brands over personal branding.
Compensation:
- 20 days PTO
- Health, Dental, Vision & Life Insurance
- 401(k) Retirement Plan
Job Tags
Full time, Remote work,